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CAROLYN SAMS

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- Carolyn Sams
  
  Director, Creative Services at GOOD
  
  Marketing and Advertising | Greater Los Angeles Area, US
  
  Summary
  
  With a creative background and a taste for innovation, I hope to bring a bit of style to the nonprofit/cause sector.
  
  Three years at a young, ambitious nonprofit showed me that idealism isn't such a bad thing after all. At Participant Media, I've discovered a fascinating blend of cause + stories, where filmmaking comes to life. My experience in marketing, business development and storytelling gives me an unquenchable thirst for producing films and campaigns that show the world as something new.
  
  Specialties: Innovative strategy and branding, production and development of campaigns, grassroots marketing, build key partnerships, strengthen online and social networking potential, public relations and mass communications, youth-oriented communications, project management, storytelling and copy-writing.
  
  Experience
  - Jan 2012 - Present
    Director, Creative Services / GOOD
    
    Develop big idea creative platforms that creatively leverage GOOD, while also integrating partners effectively and meaningfully.
    
    Oversee the cross-disciplinary creative team at GOOD.
  - Jul 2011 - Feb 2012
    Partnership Manager & Strategist / GOOD
    
    Help brands and organizations align business strategy with social impact, and win through highly participatory and profitable relationships with their audiences.
    One part strategy, one part creativity, and a hefty dose of being nice.
  - Mar 2009 - Dec 2011
    VP, Production / Hoodablah Productions
    
    -Write and produce short-form documentaries and animated videos for clients. Collaborate with co-founder Mariana Blanco on story development and creative direction.
  - Jun 2010 - Jul 2011
    Account Manager, Short Film Producer for Participant Media / TakePart
    
    -Strategize, develop and manage online campaigns for Participant Media films, coordinating across all divisions (internal, external stakeholders)
    -Manage all aspects of TakePart execution in support of Participant programs (digital, video, TakePart, satellite site, etc.)
    -Advise teams on the most current and cutting-edge on-line tools, sites, tactics, organizations and trends
    -Work with Participant Media's Social Action team to optimize programs and outreach to achieve ambitious goals
    -Expand NGO and online community relations
    -Lead the development of effective and compelling videos to support TakePart and Participant Media missions
  - Mar 2009 - Jun 2010
    Account Executive, Digital / Participant Media
    
    *Create and execute social action campaigns for documentary and narrative films using online tools. From coordinating strategic partnerships to producing empowering web shorts, each campaign has a creative and unique strategy, allowing the social message of the campaign to remain the true focus.
    
    *Digital and interactive campaigns have included Academy Award-winning documentary THE COVE, Academy Award nominee FOOD INC, Disneynature's OCEANS, Sundance Audience-Award winner WAITING FOR SUPERMAN, COUNTDOWN TO ZERO, THE CRAZIES, THE INFORMANT!, among others.
    
    ----
    
    *Help grow TakePart.com as the prominent online platform for social action through innovative marketing opportunities.
    
    *Work with non-profit organizations, documentary filmmakers, individuals, and other world-changing partners to create effective online campaigns that engage and inspire individuals to get involved with the issues.
    
    *Produce short web videos that tell the stories of social action campaigns with a fresh, creative voice. Campaigns include American Express Members Project, HISTORY for Howard Zinn's The People Speak, and Mattel Children's Foundation.
  - Feb 2006 - Feb 2009
    Director of Communications / Invisible Children, Inc.
    
    *Direct all communication, including Webby-award-winning website, two annual reports, social networks of over one million supporters, and weekly news updates
    
    *Write and edit all public content; oversee international staff of writers
    
    *Collaborate with designers, filmmakers, executive staff to tell stories of people involved with the organization; create, write and manage story-driven publications and marketing materials, short documentary films, and grassroots campaigns to connect with youth
    
    *Strategize new communication outlets
    
    PR, Political Advocacy Coordinator (May 2006 - Feb 2009)
    
    *Direct all political advocacy efforts, including two lobby days (largest lobbying effort for Africa), innovative advocacy campaigns for youth, coordination of Congressional meetings
    
    *Manage all national, celebrity, local media exposure, with appearances in major publications
    
    *Oversee relationships with high-profile supporters, including celebrities, major clothing companies, and international NGOs
    
    Project Coordinator/Office Manager (Feb - May 2006)
  - May 2003 - Aug 2003
    Intern, Head Production Office / David Kirschner Productions
    
    *Read scripts and write coverage, handle day-to-day office management.
    
    *Assist production team during pre-production of feature films, including "Curious George," "The Martian Child," and "Miss Potter."
  Education
  - 2001 - 2005
    
    University of Southern California
    
    BA in English (Creative Writing), Fine Arts (Painting & Drawing)
  - 2001 - 2005
    
    University of Southern California
    
    Bachelor of Science (BS) in Creative Writing
  Additional Information
  - Websites:
    
    CarolynSams.com, Hoodablah Productions
  - Interests:
    
    -Using stories and creative ideas to get people to do something about anything. -Discovering the latest from musicians, artists, writers, and whoever else is making it happen. -Cooking whenever possible, and talking about food the rest of the time.
Posts

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Profile
- Jun 19, 13
- 10 Tips on Writing from David Ogilvy
  
  Jun 18, 13
  The better you write, the higher you go in Ogilvy & Mather. People who think well, write well.
  
  Woolly minded people write woolly memos, woolly letters and woolly speeches.
  
  Good writing is not a natural gift. You have to learn to write well. Here are 10 hints:
  1. Read the Roman-Raphaelson book on writing. Read it three times.
  2. Write the way you talk. Naturally.
  3. Use short words, short sentences and short paragraphs.
  4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
  5. Never write more than two pages on any subject.
  6. Check your quotations.
  7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
  8. If it is something important, get a colleague to improve it.
  9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
  10. If you want ACTION, don’t write. Go and tell the guy what you want.
- Jun 18, 13
- Jun 17, 13
- What Is True by Ben Kopel
  
  Jun 14, 13
  
  one must be one
  to ever be two
  
  and if you
  were a day
  I’d find a way
  
  to live
  through you
- Jun 13, 13
  
  nevver:
  
  Sorry
- Jun 13, 13
  
  blua:
  
  by Lukasz Wierzbowski
- Inland by Edna St. Vincent Millay
  
  Jun 13, 13
  
  People that build their houses inland,
     People that buy a plot of ground
  Shaped like a house, and build a house there,
     Far from the sea-board, far from the sound
  
  Of water sucking the hollow ledges,
     Tons of water striking the shore,—
  What do they long for, as I long for
     One salt smell of the sea once more?
  
  People the waves have not awakened,
     Spanking the boats at the harbour’s head,
  What do they long for, as I long for,—
     Starting up in my inland bed,
  
  Beating the narrow walls, and finding
     Neither a window nor a door,
  Screaming to God for death by drowning,—
     One salt taste of the sea once more?
- Jun 10, 13
- Jun 10, 13
- We Think Alone - A project by Miranda July
  
  Jun 03, 13
- May 28, 13
- May 24, 13
- May 22, 13
- L'Avenir est Quelque Chose by Dobby Gibson
  
  May 17, 13
  
  All day for too long
  everything I’ve thought to say
  has been about umbrellas,
  how I can’t remember how
  I came to possess whatever weird one
  I find in my hand, like now,
  how they hang there on brass hooks
  in the closet like failed actors,
  each one tiny or too huge,
  like ideas, always needing
  to be shaken off and folded up
  before we can properly forget them on the train.
  Most of my predictions are honestly
  just hopes: a sudden sundress in March,
  regime change in the North, the one where Amanda
  wins the big book award from the baby boomers.
  There’s that green and white umbrella
  the cereal company interns handed us
  outside the doomed ball game,
  the one just for sun,
  the one with the wooden handle
  as crooked as the future
  that terrifies me whenever one of us uses it
  as a stand-in for a dance partner.
  You once opened it in the living room
  so Scarlett could have a picnic
  beneath something that felt to her like a tent
  as it felt to me like my prediction
  we would live forever was already true.
  When I want to try to understand now
  I tend to look up and how
  truth be untold, I might see nothing
  more than a few thousand pinholes in black nylon,
  it’s enough to get you to Greece and back,
  or something to kiss beneath,
  who knows how this is going to play out?
  I know you won’t ever be able to say
  exactly what you’re feeling either,
  the way worry might pop open overhead
  like fireworks oozing pure midnight —
  will we ever see the sun? —
  the way we’re sure to pull closer
  to whatever’s between us, the rain playing
  the drum that’s suddenly us.
- May 16, 13
- May 15, 13
- May 15, 13
- May 15, 13
- May 14, 13
  
  I love my city.
- TheGreatGatsby.WarnerBros.com
  (No streaming audio available)
  
  297260 plays
- Let’s go to the mountains and sleep in.
  (No streaming audio available)
  
  17367 plays
- 1558 plays
- Jessie Baylin
  (No streaming audio available)
  
  0 plays
- this is just too cute.
  
  62 plays
- i love discovering new music for you that works perfectly.
  
  46 plays
- When I’m with you, I have fun.
  
  11 plays
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Tweets

Tweets

Profile
- Sometimes I'm all like, Shut up and play MMMBop. #letsgettowork @tylerhoehne
  
  Mar 13, 13 from Twitter for Mac Reply, Retweet, Favorite
- @wendynuale you free to come? I'm co-hosting it at @thehubla w @annle
  
  Oct 26, 12 from Twitter for Mac in reply to wendynuale Reply, Retweet, Favorite
- T-minus 10 til #election & havnt decided on 1/2 the stuff on the ballot. Join me for a cramming sesh/party, 11/5 @GOOD http://t.co/9E1R92HL.
  
  Oct 26, 12 from Twitter for Mac Reply, Retweet, Favorite
- Yes!! The best ode to the thrift store: http://t.co/U26HKYsY (this goes out to you @shrevesgavein)
  
  Oct 17, 12 from Twitter for Mac Reply, Retweet, Favorite
- @amysboyd good call. Vote for "My Grandpa's Stopwatch" on http://t.co/2GpaEcH0.
  
  Sep 26, 12 from Echofon in reply to amysboyd Reply, Retweet, Favorite
- Oh yeah, and he gets in by the number of votes (#annoying, right?!). Help him out, vote here --> http://t.co/UuzazvYn
  
  Sep 26, 12 from Tweet Button Reply, Retweet, Favorite
- I want my brother to go to @SierraNevadaCA beer camp real bad. He's got mad brewing skillz, and he's the bestest ever: http://t.co/UuzazvYn.
  
  Sep 26, 12 from Tweet Button Reply, Retweet, Favorite
- I feel like a f*in' champion, not no ordinary champion... Amazing video @hoodablah @witnessuganda @takepart: http://t.co/BwfAbOOK. #proudaya
  
  Sep 20, 12 from Tweet Button Reply, Retweet, Favorite
- Vote!!!!! Help get my brother @surferdrew into Beer Camp: http://t.co/UuzazvYn. (And let's celebrate after with some Swiss Navy beerz...)
  
  Sep 19, 12 from web Reply, Retweet, Favorite
- Hey @GOOD, you're lookin all pretty & new today. In honor of giving a damn, #ParkingDay is this Friday! Join me: http://t.co/b1RLKsRJ.
  
  Sep 19, 12 from web Reply, Retweet, Favorite
- Kickstart distribut'n for "I'm Not a Hipster": http://t.co/zYtSwQj1. My friends premiered it @sundancefest, go make their dreams happen.
  
  May 25, 12 from bitly Reply, Retweet, Favorite
- Thanks @tylerhoehne. Getting credit for sharing links from gchat to another is what I live for.
  
  Apr 19, 12 from web in reply to tylerhoehne Reply, Retweet, Favorite
- Super #proud to be a part of this #infographic w @GOOD + @Levis: Your Daily Dose of Water http://t.co/M9MoTLwk (@GOOD stuff).
  
  Apr 18, 12 from Tweet Button Reply, Retweet, Favorite
- Judah Andrew Sams, my 9-hour nephew that makes cat sounds http://t.co/TCAvBHPN
  
  Apr 15, 12 from Instagram Reply, Retweet, Favorite
- For all you w Kickstarter dreams: The 6 Variables Behind a Kick-Ass Project http://t.co/aFSVrJCw (@GOOD stuff)
  
  Apr 13, 12 from Tweet Button Reply, Retweet, Favorite
- For the last few years I've been watching something incredible happen w @witnessuganda, here is the video to prove it: http://t.co/ZsX9Edv8.
  
  Apr 12, 12 from bitly Reply, Retweet, Favorite
- Proud to be a part of 2 new campaigns for #worldwaterday with @levis (http://t.co/Yyl2XBJI) + @columbiawater (http://t.co/XObNJHSS)
  
  Mar 22, 12 from web Reply, Retweet, Favorite
- My world is colliding: @GOOD + @shredidiah = http://t.co/BBAhEJna.
  
  Mar 09, 12 from bitly Reply, Retweet, Favorite
- @ChristieM Awesome!!!!!!!!!!!!! I'll tell the @GOOD crew over here that you're in. #goodluckhacking
  
  Feb 23, 12 from Twitter for Mac in reply to ChristieM Reply, Retweet, Favorite
- Calling my tech girls in NYC (@ChristieM @victoriaestevez): Go to this next week --> http://t.co/5pKcRCxC, I wish I could join you.
  
  Feb 23, 12 from Twitter for Mac Reply, Retweet, Favorite