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- Senior Manager, Creative Services at GOODMarketing and Advertising | Greater Los Angeles Area, USSummaryWith a creative background and a taste for innovation, I hope to bring a bit of style to the nonprofit/cause sector.
Three years at a young, ambitious nonprofit showed me that idealism isn't such a bad thing after all. At Participant Media, I've discovered a fascinating blend of cause + stories, where filmmaking comes to life. My experience in marketing, business development and storytelling gives me an unquenchable thirst for producing films and campaigns that show the world as something new.Specialties: Innovative strategy and branding, production and development of campaigns, grassroots marketing, build key partnerships, strengthen online and social networking potential, public relations and mass communications, youth-oriented communications, project management, storytelling and copy-writing.Experience- Jan 2012 - PresentSenior Manager, Creative Services / GOODDevelop big idea creative platforms that creatively leverage GOOD, while also integrating partners effectively and meaningfully.
- Jul 2011 - Feb 2012Partnership Manager & Strategist / GOODHelp brands and organizations align business strategy with social impact, and win through highly participatory and profitable relationships with their audiences. One part strategy, one part creativity, and a hefty dose of being nice.
- Mar 2009 - Dec 2011VP, Production / Hoodablah Productions-Write and produce short-form documentaries and animated videos for clients. Collaborate with co-founder Mariana Blanco on story development and creative direction.
- Jun 2010 - Jul 2011Account Manager, Short Film Producer for Participant Media / TakePart-Strategize, develop and manage online campaigns for Participant Media films, coordinating across all divisions (internal, external stakeholders) -Manage all aspects of TakePart execution in support of Participant programs (digital, video, TakePart, satellite site, etc.) -Advise teams on the most current and cutting-edge on-line tools, sites, tactics, organizations and trends -Work with Participant Media's Social Action team to optimize programs and outreach to achieve ambitious goals -Expand NGO and online community relations -Lead the development of effective and compelling videos to support TakePart and Participant Media missions
- Mar 2009 - Jun 2010Account Executive, Digital / Participant Media*Create and execute social action campaigns for documentary and narrative films using online tools. From coordinating strategic partnerships to producing empowering web shorts, each campaign has a creative and unique strategy, allowing the social message of the campaign to remain the true focus. *Digital and interactive campaigns have included Academy Award-winning documentary THE COVE, Academy Award nominee FOOD INC, Disneynature's OCEANS, Sundance Audience-Award winner WAITING FOR SUPERMAN, COUNTDOWN TO ZERO, THE CRAZIES, THE INFORMANT!, among others. ---- *Help grow TakePart.com as the prominent online platform for social action through innovative marketing opportunities. *Work with non-profit organizations, documentary filmmakers, individuals, and other world-changing partners to create effective online campaigns that engage and inspire individuals to get involved with the issues. *Produce short web videos that tell the stories of social action campaigns with a fresh, creative voice. Campaigns include American Express Members Project, HISTORY for Howard Zinn's The People Speak, and Mattel Children's Foundation.
- Feb 2006 - Feb 2009Director of Communications / Invisible Children, Inc.*Direct all communication, including Webby-award-winning website, two annual reports, social networks of over one million supporters, and weekly news updates *Write and edit all public content; oversee international staff of writers *Collaborate with designers, filmmakers, executive staff to tell stories of people involved with the organization; create, write and manage story-driven publications and marketing materials, short documentary films, and grassroots campaigns to connect with youth *Strategize new communication outlets PR, Political Advocacy Coordinator (May 2006 - Feb 2009) *Direct all political advocacy efforts, including two lobby days (largest lobbying effort for Africa), innovative advocacy campaigns for youth, coordination of Congressional meetings *Manage all national, celebrity, local media exposure, with appearances in major publications *Oversee relationships with high-profile supporters, including celebrities, major clothing companies, and international NGOs Project Coordinator/Office Manager (Feb - May 2006)
- May 2003 - Aug 2003Intern, Head Production Office / David Kirschner Productions*Read scripts and write coverage, handle day-to-day office management. *Assist production team during pre-production of feature films, including "Curious George," "The Martian Child," and "Miss Potter."
Education-
2001 - 2005University of Southern CaliforniaBA in English (Creative Writing), Fine Arts (Painting & Drawing)
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2001 - 2005University of Southern CaliforniaBachelor of Science (BS) in Creative Writing
Additional Information-
Websites:
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Interests:-Using stories and creative ideas to get people to do something about anything. -Discovering the latest from musicians, artists, writers, and whoever else is making it happen. -Cooking whenever possible, and talking about food the rest of the time.
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Posts
This is inside the Westlake Theater. Just a few miles from home.
I want this. I want to make something with this.
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Tweets
- Thanks @tylerhoehne. Getting credit for sharing links from gchat to another is what I live for.
- Super #proud to be a part of this #infographic w @GOOD + @Levis: Your Daily Dose of Water http://t.co/M9MoTLwk (@GOOD stuff).
- Judah Andrew Sams, my 9-hour nephew that makes cat sounds http://t.co/TCAvBHPN
- For all you w Kickstarter dreams: The 6 Variables Behind a Kick-Ass Project http://t.co/aFSVrJCw (@GOOD stuff)
- For the last few years I've been watching something incredible happen w @witnessuganda, here is the video to prove it: http://t.co/ZsX9Edv8.
- Proud to be a part of 2 new campaigns for #worldwaterday with @levis (http://t.co/Yyl2XBJI) + @columbiawater (http://t.co/XObNJHSS)Mar 22, 12 from web Reply, Retweet, Favorite
- Calling my tech girls in NYC (@ChristieM @victoriaestevez): Go to this next week --> http://t.co/5pKcRCxC, I wish I could join you.
- Writing a deck on creating a sustainability movement & listening to Sleigh Bells. #notabadfriday #wheresthebeerJan 13, 12 from web Reply, Retweet, Favorite
- This is a real Nicki Minaj moment right now.Dec 15, 11 from web Reply, Retweet, Favorite
- Who wants to contribute to a kickstarter fund so I can purchase one of these incredible artist tents: http://t.co/nFRX9gfA. #alliwantforxmasNov 29, 11 from web Reply, Retweet, Favorite
- @jessicamalaty I dont understand what's happening with your life. When are you #almosthome and in LA?
- Yay for @projectgracias @joshuantaylor! Check out "franks a lot" + other far more awesome mini thank you cards http://t.co/05nq3h3v #thanks
- Buy experiences, not material goods, to be happier: http://t.co/6NjkD4Xl. All this and more in the new issue of @GOOD #25. Congrats, guys!
- A mechanized Eskimo Kisser?! This metalsmith makes art that's completely human and playful. http://t.co/vlvhsprG
- Oh my gosh, the dancers at 3:50 are gorgeous! “@Booooooom: i get goosebumps watching this -"Mound"by Allison Schulnik! http://t.co/BLwCqLFR”
- Yay! I just made these little paper pyramids! http://t.co/AskLrVcx
